Even the most novice internet users are familiar with SSL (Secure Sockets Layer) / TLS (Transport Layer Security) – the easily implemented standard protocol for transaction security – recognising the difference between HTTP and HTTPS. SSL is the backbone of our secure internet, protecting private information as it travels the globe. SSL certificates benefit website users and owners by encrypting sensitive information and authenticating the legitimacy of servers.
Private communication
The primary reason SSL certificates are used is to encrypt private information sent across the internet so that it can only be understood by the intended recipient. Information sent on the internet is passed from computer to computer to get to the destination server. Any malicious computer in between can intercept usernames and passwords, credit card numbers and other private information not properly encrypted. SSL provides an encrypted link between a server and a user’s browser. Once the link is established, all communication between the server and the user’s browser will remain confidential and safe from identity theft.
Server authentication
In addition to encryption, SSL certificates also provide authentication to assure users the site they are in fact communicating with the server they intend. SSL uses digitally signed documents from trusted third party providers who guarantee their authenticity. A site with an SSL certificate increases the difficulty for hackers pretending to be their server. Users can do business and make transactions with confidence that the information they are sending won’t be intercepted or diverted.
Create consumer confidence
For any web site, consumer confidence is paramount for customer retention and development. Most website administrators would not share their personal information or passwords with anyone. They would certainly cringe at the idea of shouting this information out on a crowded street. Sadly, some users are still expected to share identifying information online without any security at all. Criminals can intercept and unlawfully use this information, leaving the blame on the unsecured site.
Savvy internet users are aware of the importance of security and encryption issues, and most use high security internet browsers. These browsers are designed to interact with Extended Validation SSL, one of the most secure SSL certificates available today. Although SSL certificate providers may require a more thorough authentication process, EV SSL validates not only the website, but also the organization’s details. Users may recognize EV SSL by the familiar Green Bar Technology, which turns the address bar green so customers can easily see that they’re protected.
Allowing customers to visibly see their transactions are secure and confidential gives them confidence that their security is taken seriously. Users demand assurance that the risks associated with Internet transactions have been removed. Provide this for them with an SSL certificate.
Article Source: http://EzineArticles.com/?expert=Oliver_Macpherson